Mondelēz International releases first-ever State of Snacking™ report exploring evolving global consumer snacking trends
Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and a more holistic sense of wellbeing. The study reveals the rise of global snacking, underscored by regional parallels demonstrating how snacks are helping lead the future of food by delivering on the spectrum of needs that exists in our day-to-day lives.
The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s global snacking knowledge estate with new research conducted among thousands of consumers across twelve countries. The report sheds light on snacking as a growing behavior worldwide. Notably 6 in 10 adults worldwide say they prefer to eat many small meals throughout the day, as opposed to a few larger ones (59%), with younger consumers especially leaning into snacks over meals as that number rises to 7 in 10 among Millennials (70%).
2019 State of Snacking full report is available at www.stateofsnacking.com, with key findings that indicate the following:
Our relationship with food is fundamentally changing.
For consumers around the world, the role food plays in health and wellbeing is increasingly top of mind; people are more commonly considering how smaller bites – snacks – effect their emotional wellbeing, as well as their physical health.
For more than 8 in 10 people, convenience (87%) and quality (85%) are among the top factors impacting snack choice. 80% of consumers are looking for healthy, balanced bites, while 71% of adults say snacking helps them control their hunger and manage their calories throughout the day.
However moments of indulgence continue to have an important place in daily routines and there is a need to balance the option of both healthy and indulgent snacks. The majority of people say snacks are just as important to their mental (71%) and emotional (70%) wellbeing as their physical wellbeing.
Snacking is about so much more than what we eat.
Snacking is a key way for people around the world to connect to their culture and share their sense of identity with their communities and families.
“As the snacking market continues to grow globally, we’re living our purpose to empower people to snack right by constantly learning about the many different ways consumers around the world are snacking and evolving their relationship with food,” said Dirk Van de Put, Chairman and CEO of Mondelēz International. “We see that the average global adult now eats more snacks than meals on a given day, driven by a number of evolving demands largely associated with how we live today, including a growing need for convenience, yearning to share nostalgic and cultural experiences, expanded wellbeing preferences and the desire for choices that range from wholesome to indulgent.”
Mondelēz International launches the State of Snacking report a year after it announced a new business strategy and purpose. Over the last year, the company made strong progress on its mission to offer consumers the right snack, for the right moment, made the right way. This includes developing an ever-deeper knowledge estate of the demands that motivate people to reach for snacks while continuing to meet people’s more holistic understanding of wellbeing by focusing on sustainably sourced essential ingredients, evolving its product portfolio to a broader range of options and inspiring mindful snacking habits.