ADVERTISING
RATES & MECHANICAL DETAILS
Background Information
Abante Tonite is an afternoon counterpart of Abante newspaper, comes
out seven days a week that includes the weekend edition, Sunday
Tonite.
Tonite is acknowledged to be the
market leader of the afternoon newspaper market in Metro Manila
and the nearby provinces. Cover price is P 8.00 per copy.
Circulation
Abante Tonite newspaper reaches the entire Philippine archipelago
and other parts of the world with high concentration of overseas
Filipino. Its daily paid circulation is 277,875 cps.
Circulation Breakdown
METRO MANILA............193,450 cps.
PROVINCIAL:
Ilocos Region ..................4,585 cps.
Southern Luzon .............45,540 cps.
Central Luzon ................31,150 cps.
Bicol ................................1,650 cps.
Visayas ..........1,500 cps. 84,425 cps. ___________________________________
Total.............................277,875 cps.
Readership Profile
Market
A ...........................6%
B/Upper C ............32%
C .........................42%
DE .......................20%
Gender
Male ...................53%
Female ...............47%
Age bracket
15-24 yrs. old .......22%
25-34 yrs. old .......34%
35-44 yrs. old .......24%
45 & up ..............20%
ADVERTISING RATES
Display Ad Base Rate : P200.00/col.cm.
Position: Front - P400.00 / col.cm Back - P300.00
/ col.cm
Classified Ad BOX : P150.00/col.cm
Surcharges Color : Cyan, Magenta, Yellow (One spot
color 30% / Two spot color 50% / Full Color 80%)
COLUMN GUIDE
Column Centimeter
1col= 3.4cm
2col= 7cm
3col=10.8cm
4col=14.5cm
5col=18.4cm
6col= 22.2cm
7col=cm 26
AD SIZES
Centerspread (14 col. x 30 cm)
Full Page (7 col. x 30 cm)
3/4 (7 col. x 22.5 cm)
1/2 (7 col. x 15 cm or 5 col. x 21 cm)
1/4 (5 col. x 10.5 cm or 3 col. x 17.5 cm)
AMOUNT plus 12% E-Vat
P 84,000.00 + 10,080 = P 94,080.00
42,000.00 + 5,040 = 47,040.00
31,500.00 + 3,780 = 35,280.00
21,000.00 + 2,520 = 23,520.00
10,500.00 + 1,260 = 11,760.00
FRONT/EAR AD ( *12% E-VAT INCLUDED)
2 col. x 5 cm
B&W Php. 6,720.00
Full Color - 12,096.00 3 col. x 5 cm
B&W Php. 10,080.00
Full Color - 18,144.00
MOVIE AD : P 80.00 / col. cm. for a minimum of 3 col. x 15 cm size
DEADLINES Reservation and cancellation should be
made two(2) working days before publication date. Cancellation must
be made in writing BILL PAYMENT Direct AD - upon reservation COMMISSION
Standard Fifteen (15%) commission to Accredited Agencies MATERIAL
REQUIREMENT B&W Ad - Positive / Negative / photoprint / camera
ready artwork or clean coated proof COLOR Ad - Positive or Negative
with color separation and progressive proof in newspri nt MECHANICAL
REQUIREMENT Printing: Web Offset Size of Paper: 29cm x 31.8 cm Printing
Area: 26cm x 30cm
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